With the enhancement of the technology and increasing trend in business through online platforms the world economy has changed and still changing since ever before. As a result of the globalization anyone can purchase anything from anywhere. This is a major challenge for any kind of business or organization. We have observed online platforms such as Alibaba, AirBNB have risen to higher level in the wold market with the movement of economy in hi-technology.
We can observe global trend in online business for both obtaining goods and services. This will be benefited for both service provider as well as receiver since both parties expect satisfaction. With the advancement of the technology organizations and HR people have plan new job roles to create market demand. As per Blau (1996) the worlds famous mobile phone company Nokia corporation has moved away from the competitve business due to their inability to identify the market demand (smart phone concept ) in their business plan. This teaches in modern world how your organization stable it's a matter of short time that with the econonic challenges organizations have to well prepare for their goods and service delivery in competitve manner in modern economic world.
Since any country or any organization are interconnected and single organization cannot standalone and cannot win the business or enjoy monopolistic business. As per Griffiths (2017) dealing with online platforms is one of the people preferred employment form. This type of employment offers flexi working hours, business innovation, futuristic planning which attract employees to the business.
Any how to keep the employees attracted the HR people have to invest more on researches and market studies to upkeep their production levels to cater the changing economy.
As per Daniel (2017) with the previous aquisition of Bonobos and Jet.com Walmart is looking to house
number of retailers on it's site. The US based famous shopping mall intends to attract more shoppers through online.
With the movement of the businesses into mainly online platforms organizations and HR people have many challenges. Those mainly includes
- High investment cost for technology
- continuous expenses for research and development sector
- retaining the existing staff while giving them the competitor packages.
Organizations also have the benefits of enjoying to recruit best talented people for the organization, retain the experts in the organization with industry comparision
John, B (1996), Nokia Pins it's hopes on Youthful R & D, pg 35
Griffiths, C (2017), Do HR and the Gig Economy have a Future? , http://www.onrec.com/news/newsarchive/do-hr-and-the-gig-economy-have-a-future, accessed on 04/07/2018 at 7.48pm
Daniel, K (2017), Walmart.com may become an online mall, http://www.businessinsider.com/walmartcom-may-become-an-online-mall-2017-10IR=, accessed on 05/07/2018 at 9.48pm